What Is An Ad Exchange?
Advertising exchanges have been created to improve efficiency through a centralised mechanism for aggregating the impressions offered across multiple Ad Networks and matching them (based on the...
View ArticleWhat is a DSP?
A DSP or Demand Side Platform is the technology that allows advertisers to utilise an ad exchange and the impressions supplied by publishers. With the ability to use various 3rd party data sources,...
View ArticleWhat is the Future of Advertising?
Sitting on the Eurostar on route to Brussels for a weekend of culture, booze and farewells I found myself reflecting on a recent article featured in the Harvard Business Review about the future of...
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